Digital Services in the 21st Century: A Strategic and Business Perspective - Couverture rigide

Sanchez, Antonio; Carro, Belen

Couverture rigide

ISBN 10 : 1119314852 ISBN 13 : 9781119314851

Editeur : Wiley-IEEE Press, 2017

Synopsis

Telecommunication Services provides a holistic approach to understand telecommunications systems by addressing the emergence and domination of new digital services, consumer and economic dynamics, and the creation of content by service providers.

• Includes services, underlying technologies, and internal capabilities for social network advertising
• Covers market dynamics that determine the successes and failures of service offerings
• Discusses the impact of smartphones (iPhone launch) on the telecommunications and mobile device industry

A propos du livre

À propos de l?auteur

Antonio Sánchez works in one of the largest multinational telecommunications operator (Europe and Americas), and is an Honorary Collaborator at the University of Valladolid, Spain. He earned his MSc in Telecommunications Engineering and PhD in Telecommunications from the University of Valladolid. Dr. Sánchez is an IEEE Senior Member, and editor of IEEE Communications Magazine.

Belén Carro is an Associate Professor at the University of Valladolid, Spain, as well as the Director of Communication Services and Networks research group. She earned her MSc in Telecommunications Engineering and PhD in Telecommunications from the University of Valladolid. She has been guest editor for IEEE Network, IEEE Wireless Communications, and IEEE Communications Magazine.

Détails de l'édition

• Éditeur: Wiley-IEEE Press
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1119314852
• ISBN 13: 9781119314851
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible