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Managing Innovation: Integrating Technological, Market and Organizational Change - Couverture souple

Tidd, Joe; Bessant, John R.

 
9781119379454: Managing Innovation: Integrating Technological, Market and Organizational Change
Couverture souple
ISBN 10 : 1119379458 ISBN 13 : 9781119379454
Editeur : John Wiley & Sons Inc, 2018

Synopsis

Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes. The sixth edition of Managing Innovation continues to include the popular “Innovation in Action” sections in each chapter which are now newly titled Case Studies, and also features a number of new cases, updated and new research notes and references, and links to videos, audio interviews, activities, and case studies. The sixth edition also features new material on emerging innovation themes, including business model innovation, user innovation, crowd-sourcing, creativity, entrepreneurship, service innovation, public services, and more. The rapid pace of the field's evolution has brought an increase in multi-disciplinary approaches and skills, while expanding the available tool kit and pushing the boundaries of possibility forward. This text provides expert navigation through the abundance of new data, new methods, new concepts, and approaches ― but it is designed to encourage and support tailored experimentation, not replace it. Equipped with a strong foundation and a productive innovation management mindset, today’s students will be equipped to bring about the era’s next great advances.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2018
Langue
anglais
ISBN 10 
1119379458
ISBN 13 
9781119379454
Reliure
Broché
Numéro d'édition
6
Nombre de pages
608
Coordonnées du fabricant
non disponible
Personne responsable
non disponible