Marketing, First Edition WileyPLUS Next Gen Card with Loose-Leaf Print Companion Set

Loos, Andrew

ISBN 10 : 1119500885 ISBN 13 : 9781119500889

Editeur : Wiley (WileyPLUS Products), 2019

Synopsis

This packages includes a loose-leaf edition of Applied Marketing, 1st Edition, a new WileyPLUS registration code, and 6 months access to the eTextbook (accessible online and offline).

For customer technical support, please visit http://www.wileyplus.com/support.

WileyPLUS registration cards are only included with new products. Used and rental products may not include valid WileyPLUS registration cards.

Applied Marketing is a concise product that provides the very latest examples of marketing techniques and campaigns from today’s business world without compromising on traditional theories of marketing. Marketing is about decision making and professors want material that will help students develop their critical thinking skills so they can think like a marketer and see that marketing is everywhere around them. Who better to develop such a product than a practitioner, Andrew Loos of Attack Marketing, and an academic, Daniel Padgett of Auburn University. Together these authors provide insights into what employers need, know the latest tools used by companies today and can help students smoothly move from the classroom to their careers. Applied Marketing connects traditional marketing with customer-perspective marketing, thus teaching students the value of allowing customers to feel more connected to the product, brand and company.

Détails de l'édition

• Éditeur: Wiley (WileyPLUS Products)
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1119500885
• ISBN 13: 9781119500889
• Reliure: Loseblattsammlung
• Numéro d'édition: 1
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible