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Testing Business Ideas: How to Get Fast Customer Feedback, Iterate Faster and Scale Sooner - Couverture souple

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Bland, David J.; Osterwalder, Alexander

 
9781119551447: Testing Business Ideas: How to Get Fast Customer Feedback, Iterate Faster and Scale Sooner
Couverture souple
ISBN 10 : 1119551447 ISBN 13 : 9781119551447
Editeur : John Wiley & Sons Inc, 2019

Synopsis

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format to:

  • Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
  • Close the knowledge gap between strategy and experimentation/validation
  • Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

David J. Bland Author and founder based in Silicon Valley who helps companies find growth using "Lean Startup" methods, design thinking, and business model innovation.

Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the "Thinkers 50" list; passionate entrepreneur; and in-demand speaker.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2019
Langue
anglais
ISBN 10 
1119551447
ISBN 13 
9781119551447
Reliure
Broché
Numéro d'édition
1
Nombre de pages
368
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

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