Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence - Couverture rigide

Livre 4 sur 7: IEEE Press Series on Technology Management, Innovation, and Leadership

Wilbers, Stephen

 
9781119573227: Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence
Couverture rigide
ISBN 10 : 111957322X ISBN 13 : 9781119573227
Editeur : Wiley-IEEE Press, 2022

Synopsis

Persuasive Communication for Science and Technology Leaders

Explore this insightful guide to the development of persuasive leadership skills perfect for students and managers in technical fields

Many technical managers receive little or no training in the persuasive arts. Though technically skilled, they often lack the ability to engage effectively with an audiences outside their field. Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence delivers a thorough treatment of how to connect with audiences whose knowledge, values, personal experiences, ethnic background, gender, and worldview may differ from their own.

Written in a highly readable and entertaining style, this book goes beyond the scope of a standard textbook on persuasive communication. Its practical lessons illustrate the techniques of effective scientific and technical writing while emphasizing values-based leadership for a more just, inclusive, and sustainable world, a theme that seems particularly pertinent during these times of multiple crises, misinformation campaigns, and science denial.

The distinguished speaker and author explores the broader importance of language and explains various techniques for expanding your expressive range and your professional influence. He will also teach you methods for conveying information clearly and precisely as well as in ways that inspire and leave a lasting impression.

You will also benefit from:

  • A thorough introduction to knowing and connecting with your audience, using voice, tone, and point of view for results, and engaging your reader with compelling openings
  • An exploration of explaining complex technologies clearly, succeeding with challenging writing assignments, and applying a variety of persuasive strategies for agile responses to a rapidly changing world
  • An examination of speaking effectively while thinking on your feet, including how to create a safety net and how to recover from momentary lapses
  • Easy-to-remember guidance on avoiding common language errors that might undermine your credibility or, worse yet, make people stop listening to you

Perfect for undergraduate and graduate students in scientific and technical fields such as engineering, geology, botany, climatology, and epidemiology, Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence will earn a place in the libraries of technical managers and leaders who seek to better connect with their audiences.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Stephen Wilbers, PhD, is a keynote speaker, speech coach, and award-winning author. He teaches written and oral communication skills in the University of Minnesota's Technological Leadership Institute. His clients include the Mayo Clinic, Medtronic, 3M, and a variety of state bar associations.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley-IEEE Press
Date d'édition
2022
Langue
anglais
ISBN 10 
111957322X
ISBN 13 
9781119573227
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible