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- ÉditeurWiley
- Date d'édition2019
- ISBN 10 1119610141
- ISBN 13 9781119610144
- ReliureRelié
- Numéro d'édition2
- Nombre de pages352
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They Ask, You Answer : A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
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ISBN 13 : 9781119610144
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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated by Sheridan, Marcus [Hardcover ]
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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated (Hardback or Cased Book)
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Description du livre Hardback or Cased Book. Etat : New. They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated 1.3. Book. N° de réf. du vendeur BBS-9781119610144
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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
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Description du livre Etat : New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. N° de réf. du vendeur OTF-S-9781119610144
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They Ask, You Answer: A Revolutionary Approach to Format: Cloth
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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, 2nd Edition, Revised and Updated
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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, 2nd Edition, Revised and Updated
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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
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Description du livre Hardcover. Etat : New. Brand New! This item is printed on demand. N° de réf. du vendeur 1119610141
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They Ask, You Answer (Hardcover)
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John Wiley & Sons Inc, New York
(2019)
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Description du livre Hardcover. Etat : new. Hardcover. The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In todays digital age, the traditional sales funnelmarketing at the top, sales in the middle, customer service at the bottomis no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your companybut only if your content strategy puts your answers at the top of those search results. Its a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of todays internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video.How to turn your web presence into a magnet for qualified buyers.What works and what doesnt through new case studies, featuring real-world results from companies that have embraced these principles.Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.How to achieve buy-in at your company and truly embrace a culture of content and video.How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781119610144
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