Articles liés à Growth Hacking For Dummies

Growth Hacking For Dummies - Couverture souple

Adhiya

 
9781119612131: Growth Hacking For Dummies
Couverture souple
ISBN 10 : 1119612136 ISBN 13 : 9781119612131
Editeur : For Dummies, 2020

Synopsis

Hack your business growth the scientific way

Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast--with input from your whole organization--or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents--product managers, data analysts, programmers, creatives, and yes, marketers--to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition.

Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you'll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers' evolving needs.

  • Soup to nuts: get a full overview of the growth hacking process and tools
  • Appliance of science: how to build and implement concept-testing models
  • Coming together: pick up best practices for building a cross-disciplinary team
  • Follow the data: find out what your customers really want

You know you can't just stay still--start moving ahead by developing the growth hacking mindset that'll help you win big and leave the competition dead in the water!

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Anuj Adhiya learned growth hacking as a community moderator and then Director of Engagement and Analytics at GrowthHackers (founded by Sean Ellis, who coined "growth hacking"). He's mentored and coached a number of startups on the growth methodology at Harvard Innovation Labs & Seedstars. He's currently the VP of Growth at Jamber.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
For Dummies
Date d'édition
2020
Langue
anglais
ISBN 10 
1119612136
ISBN 13 
9781119612131
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible