Digital (R)evolution: Strategies to Accelerate Business Transformation - Couverture rigide

Aguiar, Yuri B.

Couverture rigide

ISBN 10 : 1119619734 ISBN 13 : 9781119619734

Editeur : John Wiley & Sons Inc, 2020

Synopsis

Why digital transformation is necessary and how to develop and execute a successful digital transformation strategy

Even though the term 'Digital Transformation' is prevalent throughout the current business landscape, various misunderstandings and misconceptions are often attached to it. Everyone agrees that digital transformation is essential for any enterprise, but few can define what it actually means to the modern business. Digital transformation does not specifically or exclusively define the consequences of digital technology. The term refers to the fact that technology, which happens to be digital, enables people to solve their traditional problems with digital solutions. It's not to say that their problems could not be solved using the older methods, they simply prefer the new way. Digital (R)evolution: Strategies to Accelerate Business Transformation explains why digital transformation is necessary and provides a framework for executing an effective implementation strategy.

Filing a significant gap in current knowledge, this timely book helps senior executives and technology leaders create practical strategies which, when correctly applied, lead to successful digital transformation. Author Yuri Aguiar, Chief Innovation and Transformation Officer at The Ogilvy Group, shares his real-world insights on developing new, digital-based business models and internal processes. Written in clear, straightforward language, this valuable guide:

• Serves as a blueprint for successful digital transformation in any enterprise or organization
• Addresses the strategy and governance requirements of businesses regardless of industry
• Features in-depth, firsthand examples of various transformation strategies
• Explains the factors than cause strategies to succeed or fail

Digital (R)evolution: Strategies to Accelerate Business Transformation is a much-needed resource for C-suite executives, corporate board members, corporate attorneys, investors, and venture capitalists.

A propos du livre

À propos de l'auteur

YURI AGUIAR is the Chief Innovation and Transformation Officer at a large multinational organization, where he helps identify and pursue frameworks for operational excellence while simplifying complex ones. Over his career, he has held several global technology executive positions, including volunteering on the advisory boards of DesignThinking@ Rutgers Center for Innovation Education and YearUp.org.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1119619734
• ISBN 13: 9781119619734
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible