This book is written for product design, software development, graphic design, and UX professionals with a focus on creating measurably better user experiences.
If you want to design solutions to meet business goals and delight your users, you can look to this resource which covers the following areas:
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
KEVIN C. BRAUN is a UX design leader, speaker, educator, and author. He is the founder of Braun Interactive, a design consultancy located in the heart of the Silicon Valley. Kevin has over 24 years of software design and development experience. In that time he has worked to improve user experiences with world-class companies including Google, Samsung, Rolex, Hyundai, Michael Kors, MIT, Harvard, Cisco Systems, Keurig, and Vermont Teddy Bear. He has also worked with industry leaders in healthcare, insurance, automotive, mobile devices, and consumer goods.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : New. This book is written for product design, software development, graphic design, and UX professionals with a focus on creating measurably better user experiences. If you want to design solutions to meet business goals and delight your users, you can look to this resource which covers the following areas: Creating and documenting goals, strategies, objectives, and tacticsDefining or refining personas based on your measurable objectives (OKRs)Creating and iterating on scenarios based your prioritized personasA team approach to defining the product and roadmap to address critical use casesTeam based divergent ideation and solution explorationTeam based convergent solution definitionWireframing potential solutions for rapid research and iterationUsing quantitative and qualitative methods to understand usage and test with usersExploring approaches to taxonomy and information architectureUsing psychology and human factors to drive your design decisionsDeveloping performant, accessible, maintainable experiencesUsing analytics to measure the results and inform the next iterationHow this process differs based on the size of the company or team that is employing it. N° de réf. du vendeur LU-9781119628965
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