Articles liés à The Product-Led Organization: Drive Growth By Putting...

The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience - Couverture rigide

Olson, Todd

 
9781119660873: The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience
Couverture rigide
ISBN 10 : 1119660874 ISBN 13 : 9781119660873
Editeur : Wiley, 2020

Synopsis

A playbook on product-led strategy for software product teams

There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.

This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides:

  • A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences.
  • A guide to setting goals for product success and measuring progress toward meeting them.
  • A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product
  • Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap

The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo--a SaaS company and innovator in building software for digital product teams. The book reflects the author's passion and dedication for sharing what it takes to build great products.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

TODD OLSON is CEO and co-founder of Pendo, a platform that accelerates and deepens product adoption for companies everywhere. He has raised over $200 million in venture capital, counts over 1,500 customers, and employs 450 people in six offices around the world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2020
Langue
anglais
ISBN 10 
1119660874
ISBN 13 
9781119660873
Reliure
Relié
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
Wiley-VCH GmbH
product_safety@wiley.com

Boschstrasse 12
Weinheim
69469
Allemagne