Articles liés à Killer Visual Strategies: Engage Any Audience, Improve...

Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication - Couverture souple

Balliett, Amy

 
9781119680222: Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication
Couverture souple
ISBN 10 : 1119680220 ISBN 13 : 9781119680222
Editeur : John Wiley & Sons Inc, 2020

Synopsis

Discover the foundation, power, and necessity of visual communication with this essential guide

Visual communication has changed. It's gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind.

Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book's topics can benefit readers in a range of professions where visual content is now vital to sharing a message.

  • Learn best practices for visual communication
  • Gain inspiration from countless visual examples
  • Stay on top of the latest trends in visual communication
  • Understand visual communication for marketing, sales, design, HR, and more

Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

AMY BALLIETT is an entrepreneur, speaker, teacher, and sought-after thought leader in the fields of visual communication and content marketing. As the founder and CEO of Killer Visual Strategies, Amy grew the agency from a bootstrapped startup into an industry leader and yearly awarded Inc. 5000 company, driving visual strategy for the world's top brands. In her capacity as a visual strategist, Amy has been featured in Forbes and Inc., has spoken at more than 175 conferences around the globe, and shares her knowledge as an instructor at the School of Visual Concepts in Seattle and on LinkedIn Learning.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2020
Langue
anglais
ISBN 10 
1119680220
ISBN 13 
9781119680222
Reliure
Broché
Numéro d'édition
1
Nombre de pages
240
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

111 River Street
Hoboken
NJ
7030
Etats-Unis
Personne responsable
Wiley-VCH GmbH
product_safety@wiley.com

Boschstrasse 12
Weinheim
69469
Allemagne