Description du livre Soft cover. Etat : New. 4th Edition. Brand New US Edition textbook. Ship from Multiple Locations, including Asia , Hong Kong ,Taiwan , US or Canada depend on stock location. N� de r�f. du vendeur 002290

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Advertising by Design: Generating and Designing Creative Ideas Across Media

Landa, Robin

Edit� par Wiley (2021)

ISBN 10 : 1119691494 ISBN 13 : 9781119691495

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Textbooks_Source
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Description du livre paperback. Etat : New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N� de r�f. du vendeur 006078842N

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Advertising by Design: Generating and Designing Creative Ideas Across Media

Landa, Robin

Edit� par Wiley (2021)

ISBN 10 : 1119691494 ISBN 13 : 9781119691495

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GoldenWavesOfBooks
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Description du livre Paperback. Etat : new. New. Fast Shipping and good customer service. N� de r�f. du vendeur Holz_New_1119691494

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Advertising by Design: Generating and Designing Creative Ideas Across Media

Landa, Robin

Edit� par Wiley (2021)

ISBN 10 : 1119691494 ISBN 13 : 9781119691495

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Grumpys Fine Books
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Description du livre Paperback. Etat : new. Prompt service guaranteed. N� de r�f. du vendeur Clean1119691494

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Advertising by Design: Generating and Designing Creative Ideas Across Media

Landa, Robin

Edit� par Wiley (2021)

ISBN 10 : 1119691494 ISBN 13 : 9781119691495

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Big Bill's Books
(Wimberley, TX, Etats-Unis)

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Description du livre Paperback. Etat : new. Brand New Copy. N� de r�f. du vendeur BBB_new1119691494

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Advertising by Design (Paperback)

Robin Landa

Edit� par John Wiley & Sons Inc, New York (2021)

ISBN 10 : 1119691494 ISBN 13 : 9781119691495

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Grand Eagle Retail
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Description du livre Paperback. Etat : new. Paperback. A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. Youll also benefit from coverage of A quick start guide to advertisingA thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creatorsCreative thinking strategies and how to generate ideas based on creative briefsUtilizing brand archetypes and creating unique branded contentComposition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of viewHow to build a brand narrative in the digital ageCopywriting how-to's for art directors and designersExperiential advertisingAn examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9781119691495

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