Managing Innovation: Integrating Technological, Market and Organizational Change - Couverture souple

Tidd, Joe; Bessant, John R.

 
9781119713302: Managing Innovation: Integrating Technological, Market and Organizational Change
Couverture souple
ISBN 10 : 1119713307 ISBN 13 : 9781119713302
Editeur : John Wiley & Sons Inc, 2020

Synopsis

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors' extensive experience in real-world management practice.

Students are provided with an impressive range of learning tools--including numerous case studies, illustrative examples, discussions questions, and key information boxes--to help them explore the innovation process and its relation to the markets, technology, and the organization. "Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2020
Langue
anglais
ISBN 10 
1119713307
ISBN 13 
9781119713302
Reliure
Broché
Nombre de pages
624
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

111 River Street
Hoboken
NJ
7030
Etats-Unis
Personne responsable
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne

Autres éditions populaires du même titre

9781119713180: Managing Innovation: Integrating Technological, Market and Organizational Change

Edition présentée

ISBN 10 :  1119713188 ISBN 13 :  9781119713180
Editeur : John Wiley & Sons Inc, 2021
Couverture souple