Articles liés à Customer Data Platforms: Use People Data to Transform...
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement - Couverture rigide
Synopsis
Master the hottest technology around to drive marketing success
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.
Over the years, many of us have built byzantine "stacks" of various marketing and advertising technology in an attempt to deliver the fabled "right person, right message, right time" experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to:
- Understand the problems of managing customer data
- Understand what CDPs are and what they do (and don't do)
- Organize and harmonize customer data for use in marketing
- Build a safe, compliant first-party data asset that your brand can use as fuel
- Create a data-driven culture that puts customers at the center of everything you do
- Understand how to use AI and machine learning to drive the future of personalization
- Orchestrate modern customer journeys that react to customers in real-time
- Power analytics with customer data to get closer to true attribution
In this book, you'll discover how to build 1:1 engagement that scales at the speed of today's customers.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
MARTIN KIHN is SVP, Strategy, Marketing Cloud at Salesforce. Previously, he spent 5 years as a leading Gartner analyst covering marketing, advertising, and data.
CHRIS O'HARA is Vice President, Global Product Marketing at Salesforce for the Data & Identity Group, covering all things data-driven marketing and customer experience.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 16,02
EUR 2,26 expédition vers Etats-Unis
Destinations, frais et délaisRésultats de recherche pour Customer Data Platforms: Use People Data to Transform...
Image d'archives
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00058902955
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : Dream Books Co., Denver, CO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! N° de réf. du vendeur 4EKGU900CK0D_ns
Quantité disponible : 1 disponible(s)
Image d'archives
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1. N° de réf. du vendeur G1119790115I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1. N° de réf. du vendeur G1119790115I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1. N° de réf. du vendeur G1119790115I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley & Sons, Incorporated, John, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 52656133-6
Quantité disponible : 4 disponible(s)
Image d'archives
Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley & Sons, Incorporated, John, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 52655058-6
Quantité disponible : 3 disponible(s)
Image d'archives
Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley & Sons, Incorporated, John, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Used book that is in almost brand-new condition. N° de réf. du vendeur 52657273-6
Quantité disponible : 5 disponible(s)
Image d'archives
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Edité par
John Wiley & Sons Inc, United States, New York, 2021
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Master the hottest technology around to drive marketing success Marketers are faced with astarkand challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem,Customer Data Platforms have come to the fore, offering companiesaway to capture, unify, activate,and analyze customer data. CDPs are the hottestmarketingtechnologyaroundtoday,but arethey worthyof the hype?Customer Data Platformstakes a deep dive into everything CDPso you can learn how to steer your firm toward the future of personalization. Over the years,many of ushave built byzantine stacks of various marketing and advertising technologyin an attemptto deliver the fabled right person,right message, right time experience.This can lead tosiloed systems, disconnected processes, and legacy technical debt.CDPs offer a way tosimplify the stack and delivera balanced and engaging customer experience.Customer Data Platformsbreaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution Inthisbook, youll discover how to build 1:1 engagement that scales at the speed of todays customers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR011890392
Quantité disponible : 3 disponible(s)
Image d'archives
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Edité par
- -, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781119790112
Quantité disponible : 1 disponible(s)