Articles liés à Customer Data Platforms: Use People Data to Transform...
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement - Couverture rigide
Synopsis
Master the hottest technology around to drive marketing success
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization.
Over the years, many of us have built byzantine "stacks" of various marketing and advertising technology in an attempt to deliver the fabled "right person, right message, right time" experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to:
- Understand the problems of managing customer data
- Understand what CDPs are and what they do (and don't do)
- Organize and harmonize customer data for use in marketing
- Build a safe, compliant first-party data asset that your brand can use as fuel
- Create a data-driven culture that puts customers at the center of everything you do
- Understand how to use AI and machine learning to drive the future of personalization
- Orchestrate modern customer journeys that react to customers in real-time
- Power analytics with customer data to get closer to true attribution
In this book, you'll discover how to build 1:1 engagement that scales at the speed of today's customers.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
MARTIN KIHN is SVP, Strategy, Marketing Cloud at Salesforce. Previously, he spent 5 years as a leading Gartner analyst covering marketing, advertising, and data.
CHRIS O'HARA is Vice President, Global Product Marketing at Salesforce for the Data & Identity Group, covering all things data-driven marketing and customer experience.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 21,56
EUR 2,31 expédition depuis Royaume-Uni vers France
Destinations, frais et délaisRésultats de recherche pour Customer Data Platforms: Use People Data to Transform...
Image d'archives
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR011890392
Quantité disponible : 2 disponible(s)
Image d'archives
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1. N° de réf. du vendeur G1119790115I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1. N° de réf. du vendeur G1119790115I3N01
Quantité disponible : 1 disponible(s)
Image d'archives
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1. N° de réf. du vendeur G1119790115I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1. N° de réf. du vendeur G1119790115I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Very Good. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9781119790112
Quantité disponible : 1 disponible(s)
Image d'archives
Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley & Sons, Incorporated, John, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 52656133-6
Quantité disponible : 4 disponible(s)
Image d'archives
Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley & Sons, Incorporated, John, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 52655058-6
Quantité disponible : 3 disponible(s)
Image d'archives
Customer Data Platforms : Use People Data to Transform the Future of Marketing Engagement
Edité par
Wiley & Sons, Incorporated, John, 2020
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Used book that is in almost brand-new condition. N° de réf. du vendeur 52657273-6
Quantité disponible : 5 disponible(s)
Image d'archives
Customer Data Platforms
Edité par
John Wiley and Sons Inc, US, 2021
ISBN 10 : 1119790115
ISBN 13 : 9781119790112
Neuf
Couverture rigide
Vendeur : Rarewaves.com UK, London, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Hardback. Etat : New. Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine "stacks" of various marketing and advertising technology in an attempt to deliver the fabled "right person, right message, right time" experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer dataUnderstand what CDPs are and what they do (and don't do)Organize and harmonize customer data for use in marketingBuild a safe, compliant first-party data asset that your brand can use as fuelCreate a data-driven culture that puts customers at the center of everything you doUnderstand how to use AI and machine learning to drive the future of personalizationOrchestrate modern customer journeys that react to customers in real-timePower analytics with customer data to get closer to true attribution In this book, you'll discover how to build 1:1 engagement that scales at the speed of today's customers. N° de réf. du vendeur LU-9781119790112
Quantité disponible : Plus de 20 disponibles