Shift: Transform Motion into Progress in Business - Couverture rigide

Lees, Richard; Raj, Azlan

Couverture rigide

ISBN 10 : 1119810140 ISBN 13 : 9781119810148

Editeur : John Wiley & Sons Inc, 2022

Synopsis

Shift: Transform Motion into Progress in Business

Understand what's required to deliver top-of-the-line customer experiences

As organizations around the world do their best to deliver meaningful, effective, and efficient customer experiences, many are encountering difficulty translating their actions into progress. These businesses find that, despite a plethora of initiatives, programs, and plans, inclusive and excellent customer service remains stubbornly out of reach.

In Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition.

The authors link three key themes--a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace--and outline their importance in the quest for the ideal client experience. They explain the importance of measuring progress through the eyes of the customer and ensuring that the measures that matter to customers are improving.

A necessary addition to the reading lists of innovation and business development professionals, Shift deserves a place on the bookshelves of managers, executives, and other business leaders attempting to set their organization apart from the competition.

A propos du livre

À propos de l'auteur

Richard Lees is Chief Strategy Officer for Merkle and dentsu's EMEA Customer Experience Management service line. He has over 30 years of experience applying data to solve business challenges, equipping clients to deliver targeted, personal experiences.

Azlan Raj is Chief Marketing Officer for Merkle and dentsu's EMEA Customer Experience Management service line. He positions and works across all of dentsu's commerce, data, and technology platforms, including analytics, media, customer experience, content, and B2B.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1119810140
• ISBN 13: 9781119810148
• Reliure: Relié
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne