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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising - Couverture souple

Sullivan, Luke

 
9781119819691: Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
Couverture souple
ISBN 10 : 1119819695 ISBN 13 : 9781119819691
Editeur : Wiley, 2022

Synopsis

The new edition of the book readers call the bible for advertising

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity--while critical--is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field's changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you're new to the business or a practicing professional.

In this fully updated edition, you'll explore:

  • How to employ the traditional concepting techniques today's creatives use, as well as new developments in applied creativity and inquiry-based innovation.
  • How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
  • How to go 180˚ against common sense for ideas that have the potential of becoming viral.
  • How to create the kind of portfolio that will get you a job in the industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2022
Langue
anglais
ISBN 10 
1119819695
ISBN 13 
9781119819691
Reliure
Broché
Numéro d'édition
6
Nombre de pages
416
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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