Articles liés à The Customer Education Playbook: How Leading Companies...

The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers - Couverture rigide

Quick, Daniel; Kelly, Barry

 
9781119822509: The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers
Couverture rigide
ISBN 10 : 1119822505 ISBN 13 : 9781119822509
Editeur : John Wiley & Sons Inc, 2022

Synopsis

Deliver maximum value to customers and clients with this blueprint to customer success

In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.

In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also:

  • Learn why you should prioritize customer learning and invest in customer training and education
  • Discover how to create a detailed customer success and retention plan that emphasizes delivered value
  • Determine how to implement a learning strategy that maximizes and scales lifetime customer value

Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Daniel Quick is Vice President of Learning Strategies at Thought Industries. He previously led customer education at Optimizely and Asana.

Barry Kelly is Co-founder and CEO of Thought Industries, a world leading B2B customer training platform and developer of the world's first cloud Learning Business Platform. His company has worked with hundreds of clients to improve their customer training and increase customer engagement and retention.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2022
Langue
anglais
ISBN 10 
1119822505
ISBN 13 
9781119822509
Reliure
Relié
Numéro d'édition
1
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible