Understanding the Metaverse: A Business and Ethical Guide - Couverture rigide

Rosa, Nick

 
9781119911807: Understanding the Metaverse: A Business and Ethical Guide
Couverture rigide
ISBN 10 : 111991180X ISBN 13 : 9781119911807
Editeur : John Wiley & Sons Inc, 2022

Synopsis

An expansive discussion of the mechanics, framework, and implications of the metaverse

In Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial, ethical, and sociological implications of this technology, showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the metaverse for the first time.

In the book, you'll discover:

  • How the technology is shaping the human evolution and society
  • How game mechanics and experience design are key to unlock the full potential of the Metaverse unlocking a new frontier for social interaction
  • How Blockchain, digital currencies, and tokenomics are opening a new financial landscape for brands, creators and communities
  • How Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse
  • The ethical implications of designing highly emotionally impactful immersive experiences
  • The potential dangers derived by the misuse of biometric and personal data to exploit consumer behaviour and for mass manipulation

A thoroughly insightful discussion of a fascinating intersection of technology and humanity, Understanding the Metaverse belongs on the bookshelves of business leaders, technology enthusiasts, marketers, entrepreneurs, and anyone else with an interest in the next frontier of human achievement.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

NICK ROSA is the Metaverse Strategy Lead for Europe at Accenture. He is a product strategist, experience designer, and digital transformation expert. He's also one of the directors at the Academy of International Extended Reality.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2022
Langue
anglais
ISBN 10 
111991180X
ISBN 13 
9781119911807
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible