Contemporary Strategy Analysis Text Only. - Couverture souple

Grant, Robert M.

 
9781119941880: Contemporary Strategy Analysis Text Only.
Couverture souple
ISBN 10 : 1119941881 ISBN 13 : 9781119941880
Editeur : John Wiley & Sons Inc, 2012

Synopsis

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations.

Contemporary Strategy Analysis, 8th Edition, is suitable for both MBA and advanced undergraduate students. It has been adopted by leading business schools all across the world.

The interactive e-Book previously included with the 8th edition of this textbook is no longer available. All resources originally offered in the e-book are accessible via the Wiley Instructor Companion Site (instructor slides, case teaching notes, instructor manual, test bank, case videos, plus many others) and Wiley Student Companion Site (quizzes, flashcards, author videos, further reading), by searching for the title on Wiley.com.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2012
Langue
anglais
ISBN 10 
1119941881
ISBN 13 
9781119941880
Reliure
Broché
Nombre de pages
480
Coordonnées du fabricant
Wiley VCH Verlag GmbH
info@wiley-vch.de

Boschstraße 12
Weinheim
Baden-Württemberg
69469
Allemagne

Autres éditions populaires du même titre

9781118895719: Contemporary Strategy Analysis 8th Edition Text Only Wiley eText Registration Card

Edition présentée

ISBN 10 :  1118895711 ISBN 13 :  9781118895719
Editeur : Wiley, 2013
Couverture souple