The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities - Couverture rigide

Bird, Andy; McEwan, Mhairi

Couverture rigide

ISBN 10 : 1119953316 ISBN 13 : 9781119953319

Editeur : John Wiley & Sons Inc, 2011

Synopsis

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.

A propos du livre

À propos de l?auteur

About the Authors

Andy Bird and Mhairi McEwan are both highly experienced international marketing practitioners. They are also the co-founders of Brand Learning, leading global experts in building marketing capabilities. Their specialist consultancy team has helped to transform the marketing capabilities and commercial performance of people, teams and organizations across the world.

Mhairi McEwan
Co-founder and Chief Executive, Brand Learning

Mhairi's career spans international marketing, sales and consultancy roles with Unilever in the UK, Egypt and France, and then with PepsiCo as VP Marketing - Europe and VP Marketing - Walkers Snack Foods. Mhairi is a Fellow of The Marketing Society, a Fellow of the CIM and a Council Member of The Marketing Group of Great Britain.

Andy Bird
Co-founder and Executive Director, Brand Learning

Andy's international marketing and consultancy career includes roles with Unilever in the UK, Singapore and India. He also played a global marketing role as VP for the Unilever Marketing Academy, with responsibility for building marketing capabilities throughout its international business. Andy is a Fellow of The Marketing Society and a Fellow of the CIM.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1119953316
• ISBN 13: 9781119953319
• Reliure: Relié
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible