No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing - Couverture souple

Conant, Latané

 
9781119982876: No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing
Couverture souple
ISBN 10 : 1119982871 ISBN 13 : 9781119982876
Editeur : John Wiley & Sons Inc, 2022

Synopsis

Unlock the full potential of modern marketing and sales

In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do.

You'll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You'll also discover:

  • Strategies for building a tech-stack that prioritizes your customers
  • Ways for chief marketing officers to stop playing defense and go on offense
  • Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
  • How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities

A can't-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

LATANÉ CONANT is CMO of 6sense and is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a "recovering software sales woman" she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2022
Langue
anglais
ISBN 10 
1119982871
ISBN 13 
9781119982876
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

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Edition présentée

ISBN 10 :  0578699451 ISBN 13 :  9780578699455
Couverture souple