Etat : New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books! N� de r�f. du vendeur OTF-S-9781119984818

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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding (Hardback or Cased Book)

Wheeler, Alina

Edit� par Wiley 3/6/2024, 2024

ISBN 10 : 1119984815 ISBN 13 : 9781119984818

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Hardback or Cased Book. Etat : New. Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding 2.99. Book. N� de r�f. du vendeur BBS-9781119984818

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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

Wheeler, Alina; Meyerson, Rob

Edit� par Wiley, 2024

ISBN 10 : 1119984815 ISBN 13 : 9781119984818

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Etat : New. N� de r�f. du vendeur I-9781119984818

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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

Wheeler, Alina; Meyerson, Rob

Edit� par Wiley, 2024

ISBN 10 : 1119984815 ISBN 13 : 9781119984818

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Etat : Very Good. Ships same or next business day with delivery confirmation. Used - Very Good Expedited shipping available. N� de r�f. du vendeur 1000010067078-3237

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Designing Brand Identity (Hardcover)

Alina Wheeler

Edit� par John Wiley & Sons Inc, New York, 2024

ISBN 10 : 1119984815 ISBN 13 : 9781119984818

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Vendeur : Grand Eagle Retail, Fairfield, OH, Etats-Unis

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Hardcover. Etat : new. Hardcover. Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. Its harder than ever to be the brand of choicein many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes. The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives. Organized into three sectionsbrand fundamentals, process basics, and case studiesthis revised edition includes: Over 100 branding subjects, checklists, tools, and diagramsMore than 50 all-new case studies that describe goals, process, strategy, solutions, and resultsNew content on artificial intelligence, virtual reality, social justice, and evidence-based marketingAdditional examples of the best/most important branding and design work of the past few yearsOver 700 illustrations of brand touchpointsMore than 400 quotes from branding experts, CEOs, and design gurusWhether youre the project manager for your companys rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9781119984818

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