Statistical Methods in Customer Relationship Management - Couverture rigide

Kumar, V.; Petersen, J. Andrew

 
9781119993209: Statistical Methods in Customer Relationship Management
Couverture rigide
ISBN 10 : 1119993202 ISBN 13 : 9781119993209
Editeur : John Wiley & Sons Inc, 2012

Synopsis

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back.

Statistical Methods in Customer Relationship Management:

  • Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.
  • Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.
  • Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.
  • Presents models and concepts that span across the introductory, advanced, and specialist levels.

Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dr. V. Kumar, Center for Excellence in Brand and Customer Management (CEBCM), and Director of the PhD Program in Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, USA.

Dr. J. Andrew Petersen, Marketing and Assistant Director for the Center of Integrated Marketing and Sales (CIMS), Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2012
Langue
anglais
ISBN 10 
1119993202
ISBN 13 
9781119993209
Reliure
Relié
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
Buchpark GmbH
gpsr@buchpark.de

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