The Florist's Manual: A Reference Book For Commercial Florists (1906) - Couverture souple

Scott, William

Couverture souple

ISBN 10 : 1120881188 ISBN 13 : 9781120881182

Editeur : Kessinger Publishing, 2010

Synopsis

The Florist's Manual is a comprehensive reference book for professional florists, written by William Scott and published in 1906. The book covers a wide range of topics related to the florist industry, including the cultivation and care of flowers and plants, the art of floral arrangement, and the business aspects of running a successful florist shop. The book is divided into several sections, each of which covers a different aspect of the florist's trade. The first section provides an overview of the history and development of the florist industry, while the second section focuses on the cultivation and care of flowers and plants. The third section covers the art of floral arrangement, including techniques for creating bouquets, wreaths, and other decorative arrangements. The fourth section deals with the business aspects of running a florist shop, including marketing and advertising strategies, pricing and inventory management, and customer service. The book is richly illustrated with photographs and drawings, and includes detailed descriptions and instructions for each topic covered. Overall, The Florist's Manual is an essential resource for anyone working in the florist industry, and a fascinating glimpse into the world of commercial floristry in the early 20th century.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

A propos du livre

Présentation de l'éditeur

American Florist, and later in the Florists Review. These notes were well received, even by men who were able to teach the author, and brought to my busy desk hundreds of inquiries on a wide range of subjects, which I found were beginning to be a great tax on my time. Being made with that disposition which gratifies itself when any favor can be bestowed, we determined in an unguarded moment to compile our knowledge of commercial plants into a volume, and if those who favor us with a perusal of its pages glean only one hint which may help them in their business they will have received value for their money and we shall feel highly gratified aside from any pecuniary reward. We are one of those who esteem the respect and approbation of our fellow men, and particularly those in our own calling, far above riches, but if a substantial reward is sent us for our labors we shall again be grateful. A friend of venerable age, with some experience as a writer, a student of horticultural lore, told me last winter that a business man should not attempt to be a literary man. We scarcely even then realized the truth of his words as we have the past three months. We scarcely knew at the start what a task we had undertaken. The writing has been done at odd hours snatched from business cares, and no little midnight oil, or rather gas, has helped the book along. It was difficult to determine the limit of the book, but as will be apparent few plants are noticed but those of commercial value, and those only in a strictly commercial way. Had we known of any work giving plain cultural directions for our leading plants this book would not have been begun. My own business embraces nearly every branch, from selling a bunch of violets over the counter to planting a tree or seeding a lawn or building a greenhouse, and therefore we have with confidence touched on several features of the
(Typographical errors above are due to OCR software and don't occur in the book.)

Détails de l'édition

• Éditeur: Kessinger Publishing
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1120881188
• ISBN 13: 9781120881182
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Allemagne