Synopsis
Great tool for acquiring the essentials of Retail Management. This book was used for the Retailing course at the D'Amore-McKim School of Business at Northeastern University in Boston, MA. This textbook delves deep into the "4 P's of Marketing" that is required for success in the retailing industry. This is a great book for business students, managers, entrepreneurs, etc. Introduction to the World of Retailing Types of Retailers Multichannel Retailing Customer Buying Behavior Retail Market Strategy Financial Strategy Retail Locations Retail Site Location Human Resource Management Information Systems and Supply Chain Management Customer Relationship Management Managing Merchandise Assortments Merchandise Planning Systems Buying Merchandise Managing the Store Store Layout, Design, and Visual Merchandising Customer Service Subject Index
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