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Synopsis
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
Don Parente is a retired Professor of Advertising from Middle Tennessee State University.
Kirsten Strausbaugh is Professor of Advertising at the University of Georgia. She received her PhD at the University of Florida. Dr. Strausbaugh teaches Advertising Message Strategy, Advanced Portfolio, Graphic Communication, and Advertising Campaigns. She serves as faculty advisor to the UGA AdClub, the student-run ad agency Hooper Sanford Baldwin Thomas, and the design house Studio120. Her instructional activities, in conjunction with these student-run organizations, are designed to promote advertising as a major and to provide students with exposure to professionals and issues in the field. Additionally, she coordinates and serves as faculty escort for the AdClub's annual New York Agency Tour.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Edité par
Cengage Learning (edition 5), 2014
ISBN 10 : 1133434800
ISBN 13 : 9781133434801
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Edité par
Cengage Learning (edition 5), 2014
ISBN 10 : 1133434800
ISBN 13 : 9781133434801
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Edité par
Cengage Learning (edition 5), 2014
ISBN 10 : 1133434800
ISBN 13 : 9781133434801
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. 5. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. N° de réf. du vendeur 1133434800-11-1
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Edité par
Cengage Learning, 2014
ISBN 10 : 1133434800
ISBN 13 : 9781133434801
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ADVERTISING CAMPAIGN STRATEGY A GUIDE TO MARKETING COMMUNICATIONS PLANS 5ED (PB 2015)
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Edité par
Cengage Learning, 2014
ISBN 10 : 1133434800
ISBN 13 : 9781133434801
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Edité par
Cengage Learning, 2014
ISBN 10 : 1133434800
ISBN 13 : 9781133434801
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Edité par
Cengage Learning, 2014
ISBN 10 : 1133434800
ISBN 13 : 9781133434801
Ancien ou d'occasion
paperback
Vendeur : Campus Bookstore, Denton, TX, Etats-Unis
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Edité par
Cengage Learning, 2014
ISBN 10 : 1133434800
ISBN 13 : 9781133434801
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paperback
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Advertising Campaign Strategy A Guide to Marketing Communication Plans
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ISBN 10 : 1133434800
ISBN 13 : 9781133434801
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