Persuasion: Reception and Responsibility, International Edition - Couverture souple

Larson, Charles

Couverture souple

ISBN 10 : 1133490530 ISBN 13 : 9781133490531

Editeur : Wadsworth Publishing Co Inc, 2012

Synopsis

Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.

A propos du livre

À propos de l?auteur

Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.

Détails de l'édition

• Éditeur: Wadsworth Publishing Co Inc
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1133490530
• ISBN 13: 9781133490531
• Reliure: Broché
• Nombre de pages: 512
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible