Persuading People: An Introduction to Rhetoric - Couverture souple

Cockcroft, Robert

Couverture souple

ISBN 10 : 1137003677 ISBN 13 : 9781137003676

Editeur : Palgrave, 2014

Synopsis

This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills.

Now thoroughly revised and expanded, the third edition of this successful text includes:
- Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion
- Extended and updated examples of rhetoric in action
- Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice
- A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises

A propos du livre

À propos des auteurs

ROBERT COCKCROFT is a retired Lecturer in Rhetoric in the Department of English Studies at the University of Nottingham, UK.

SUSAN COCKCROFT is a Tutor in English Language.

CRAIG HAMILTON is Associate Professor in English Cognitive Linguistics at the University of Haute Alsace, France.

LAURA HIDALGO DOWNING is a Lecturer at the Universidad Autonoma of Madrid.

Détails de l'édition

• Éditeur: Palgrave
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1137003677
• ISBN 13: 9781137003676
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 344
• Coordonnées du fabricant: non disponible
• Personne responsable: Bloomsbury Publishing Ireland Limited; productsafety@bloomsbury.com; ; 29 Earlsfort Terrace; Dublin; D02 AY28; Irlande