Technology Entrepreneurship: Bringing Innovation to the Marketplace - Couverture souple

Evers, Natasha

Couverture souple

ISBN 10 : 1137020105 ISBN 13 : 9781137020109

Editeur : Red Globe Press, 2014

Synopsis

Written by three leading academics in the field, this core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.

This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on business and management degrees, as well as for those studying similar modules on engineering, science and computing programmes.

A propos du livre

À propos des auteurs

Natasha Evers is Associate Professor of Business Strategy at Trinity Business School, Trinity College Dublin, Ireland and is Academic Director of the Management MSc. at Trinity Business School, Ireland.

James Cunningham is Professor of Strategic Management at Newcastle Business School, Northumbria University, United Kingdom.

Détails de l'édition

• Éditeur: Red Globe Press
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1137020105
• ISBN 13: 9781137020109
• Reliure: Broché
• Nombre de pages: 428
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible