The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Michael J. Baker founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 42547444-20
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Etat : New. pp. 560 Fifth edition ademic NO-PA03JAN2015-KAP. N° de réf. du vendeur 26357279385
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Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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