Strategic Management: Strategists at Work - Couverture souple

MacIntosh, Robert

Couverture souple

ISBN 10 : 1137035447 ISBN 13 : 9781137035448

Editeur : Red Globe Press, 2014

Synopsis

Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role.

Key benefits:
- Provides a comprehensive range of templates that have been road-tested with over 400 senior managers
- Includes extensive case material and interviews
- Lecture slides, tutorials, and multiple choice questions available on the companion website

A propos du livre

À propos des auteurs

Robert MacIntosh is Pro-Vice Chancellor for the Faculty of Business and Law, Northumbria University.

Donald MacLean is Professorial Research Fellow in the Adam Smith Business School at the University of Glasgow, UK.

Détails de l'édition

• Éditeur: Red Globe Press
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1137035447
• ISBN 13: 9781137035448
• Reliure: Broché
• Nombre de pages: 236
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible