Competing with IT: Leading a Digital Business - Couverture souple

Ashurst, Colin

 
9781137269973: Competing with IT: Leading a Digital Business
Couverture souple
ISBN 10 : 1137269979 ISBN 13 : 9781137269973
Editeur : Red Globe Press, 2015

Synopsis

Competing with IT takes a strategic approach to managing the realization of benefits from IT. With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage.

Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.

- Allows students to apply their knowledge and explore real-world issues through case studies and examples
- Brings together benefits-led and agile approaches to projects in an innovative framework
- Combines extensive practical experience with the latest academic thinking and research

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Colin Ashurst is a Senior Lecturer at Newcastle University Business School, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Red Globe Press
Date d'édition
2015
Langue
anglais
ISBN 10 
1137269979
ISBN 13 
9781137269973
Reliure
Broché
Nombre de pages
420
Coordonnées du fabricant
non disponible
Personne responsable
non disponible