Beyond the Low - Cost Business: Rethinking the Business Model - Couverture rigide

Valls Gimenez, Josep Francesc

Couverture rigide

ISBN 10 : 1137277521 ISBN 13 : 9781137277527

Editeur : Palgrave Macmillan, 2013

Synopsis

Will the second decade of the 21st Century see the end of the low-cost phenomenon? It will certainly not be easy for European consumers to stop demanding the low prices that they have become so used to over the previous ten years. But excessive efforts by many companies to bring down prices could sound the death knell for very low prices, as they will simply become unsustainable in many sectors, with costs forcing prices back up. Obviously there will always be customers who want lower prices and somebody will have to meet the demand, but emphasis on selling at the lowest price possible may turn out to be very costly. Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

A propos du livre

À propos de l?auteur

JOSEP FRANCESC VALLS GIMÉNEZ is a Professor in the Department of Marketing Management at ESADE Business School, Spain. He was an economic journalist until 1990 and the founder and Director of the Tourism Management Center at ESADE until 2004. He was also the creator of the International Tourism Center at ESADE from 2010 and has published 12 books on management.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1137277521
• ISBN 13: 9781137277527
• Reliure: Relié
• Nombre de pages: 199
• Coordonnées du fabricant: Koei Tecmo; https://plaion.com/; ; Embracer Platz 1; H�fen; 6604; Autriche