Mobile Influence: The New Power of the Consumer - Couverture rigide

Martin, Chuck

 
9781137278500: Mobile Influence: The New Power of the Consumer
Couverture rigide
ISBN 10 : 1137278501 ISBN 13 : 9781137278500
Editeur : Palgrave Macmillan, 2013

Synopsis

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.

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À propos de l?auteur

Chuck Martin is the CEO of The Mobile Future Institute, a think tank focusing on business strategies and marketing tactics for the mobile market, and director of the Center of Media Research at MediaPost Communications Inc. Martin is the author of several books, including the New York Times business bestseller The Digital Estate, The Third Screen, and The Smartphone Handbook. He has appeared on CNN, CNBC, Fox, and ABC-TV's News Now.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2013
Langue
anglais
ISBN 10 
1137278501
ISBN 13 
9781137278500
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible