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The New Rules of Retail: Competing in the World's Toughest Marketplace - Couverture rigide

Lewis, Robin; Dart, Michael

 
9781137279262: The New Rules of Retail: Competing in the World's Toughest Marketplace
Couverture rigide
ISBN 10 : 1137279265 ISBN 13 : 9781137279262
Editeur : Palgrave Macmillan, 2014

Synopsis

In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.

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À propos de l'auteur

Robin Lewis is the founder and CEO of The Robin Report. He launched the Goldman Sachs retail consulting network, Vantage Marketplace, prior to which he was executive editor of Women's Wear Daily. He is often quoted in Time magazine, Chicago Sun Times, Financial Times, The New York Times, The Wall Street Journal, Brand Week, and Advertising Age, as well as appearing on CNBC, Fox News, and Good Morning America. Michael Dart is a leader & partner in AT Kearney's private equity group, specializing in retail & consumer goods. He lives in San Francisco, California.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2014
Langue
anglais
ISBN 10 
1137279265
ISBN 13 
9781137279262
Reliure
Relié
Numéro d'édition
2
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible