Articles liés à Brand Media Strategy: Integrated Communications Planning...

Brand Media Strategy: Integrated Communications Planning in the Digital Era - Couverture rigide

Young, A.

 
9781137279569: Brand Media Strategy: Integrated Communications Planning in the Digital Era
Couverture rigide
ISBN 10 : 1137279567 ISBN 13 : 9781137279569
Editeur : Palgrave Macmillan, 2014

Synopsis

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

ANTONY YOUNG CEO of Optimedia International Inc. and has been responsible for developing strategy and executing media campaigns across 16 different countries for some of the most influential global brands, including Sony, Coca-Cola, McDonald's, Nokia, Procter & Gamble, T-Mobile, and Toyota. He is the co-author of Profitable Marketing Communications and is a regular analyst and writer on media strategy for Advertising Age. In 2003, Young was rated by Mediaweek as one of the top 25 most influential people in the media industry.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2014
Langue
anglais
ISBN 10 
1137279567
ISBN 13 
9781137279569
Reliure
Relié
Numéro d'édition
2
Nombre de pages
246
Coordonnées du fabricant
non disponible
Personne responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

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