Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness - Couverture rigide

Rajagopal, .

 
9781137366771: Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
Couverture rigide
ISBN 10 : 113736677X ISBN 13 : 9781137366771
Editeur : Palgrave Macmillan, 2014

Synopsis

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute, and the Institute of Operations Management, UK. He has been listed in various international directories including Who's Who in the World since 2008, and 2000 Outstanding Intellectuals of the 21st Century. Dr. Rajagopal holds postgraduate and doctoral degrees in Economics and Marketing respectively from Pandit Ravishankar Shukla University. He specializes in the fields of marketing management, rural economic linkages, and development economics. He has to his credit 40 books on marketing management and rural development themes and over 400 research contributions that include research papers in national and international refereed journals. He is Editor-in-Chief of the International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He has imparted training to senior executives and has conducted 55 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the Government of Mexico.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2014
Langue
anglais
ISBN 10 
113736677X
ISBN 13 
9781137366771
Reliure
Relié
Nombre de pages
339
Coordonnées du fabricant
non disponible
Personne responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

Einsteinstr. 42
Unna
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Allemagne

Autres éditions populaires du même titre

9781349474271: Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

Edition présentée

ISBN 10 :  1349474274 ISBN 13 :  9781349474271
Editeur : Palgrave Macmillan, 2014
Couverture souple