Innovation Management: Effective Strategy and Implementation - Couverture souple

Goffin, Keith; Mitchell, Rick

Couverture souple

ISBN 10 : 1137373431 ISBN 13 : 9781137373434

Editeur : Bloomsbury Academic, 2016

A propos du livre

Revue de presse

Praise for the3rd edition:
We decided to use the Goffin and Mitchell book because a) it was the easiest to read, b) the other books discussed a lot of topics that we did not want to discuss in the course, c) it had the best price.' - Daan Stam, Professor of Technology and Operations Management, Erasmus University, The Netherlands
'Since the publication of the first edition, Innovation Management by Goffin and Mitchell has been one of my favourite textbooks. It stands out from the crowd as a practitioner-oriented textbook with a strong emphasis upon project management aspects of new product development. Although the target of practitioners as a readership is shared by some competitors, Goffin and Mitchell are far more successful at blending their industry experience with academic research, making the book an ideal text for mature MBA students who seek to gain knowledge about current practices of innovation management.' - Hiro Izushi, Senior Lecurer, Aston University, UK
The strengths of this book are the various toolkits and frameworks provided, which many postgraduate students with industrial experience will find very useful, enabling them to quickly apply learning to practice.' - Wendy Phillips, Associate Professor inStrategy and Operations Management, UWE, UK
A strength of the book is the critical reflections throughout on aspects of innovation management. This is most welcome and serves the reader well. All too often concepts and theories are presented without any critical evaluation. The practical stance taken by the authors mean that they are well positioned to comment on how well or not the concept has worked or not worked in practice.' - Paul Trott, professor of Innovation Management, University of Portsmouth, UK
'The book offers an important advantage over others in that the book is not just about innovation management but it is also for innovation management . . . The book presents theories of innovation management in a clear and accessible way.' - Jun Li, Senior Lecturer in Enterpreneurship and Innovation, University of Essex, UK
'The strength of the text is its focus of the needs of practicing managers.' - Lisa Callagher, Senior Lecturer in Management and InternationalBusiness, University of Auckland, New Zealand
'[Strengths of Goffin and Mitchell are] very good, recent case studies, a lot of relevant knowledge packed in a not-too-thick book, some of this relevant knowledge is unique to the authors . . . I believe this is a very good book because it is packed with a lot of knowledge and concepts about innovation management in a concise manner.' - Eric Shiu, Lecturer in Marketing and Innovation Management, Birmingham Business School, University of Birmingham, UK" --Eric Shiu, Lecturer in Marketing and Innovation Management, Birmingham Business School, University of Birmingham, UK"

Présentation de l'éditeur

Innovation management is one of the most important and challenging aspects of modern business. Innovation can be a fundamental driver of competitiveness, but it can also be risky and create uncertainty. In the new edition of this leading text, the authors continue to blend successfully their industry experience with extensive academic research to provide a concise and practical approach to developing and implementing strategies. The tools they describe can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. Building on the success of the previous edition, this new edition offers: * 86 international case studies that illustrate both the theory and practice of managing innovation and range from the service to the manufacturing and from the public to not-for-profit sectors * New video feature featuring high-profile business managers from around the world * Well-known and authoritative author team with a wealth of industry experience, who bring a unique authority and insight into innovation management * Highly readable with a great mix of theory, case studies, frameworks and toolkit ensuring the content is both relevant and applied * Critical reflections throughout on all aspects of innovation management combined with practical 'Management Recommendations' - making it a textbook that is highly relevant to managers. * A comprehensive website with answers to questions in the book, the videos, and extensive lecturer resources

Détails de l'édition

• Éditeur: Bloomsbury Academic
• Date d'édition: 2016
• ISBN 10: 1137373431
• ISBN 13: 9781137373434
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 3
• Nombre de pages: 448