Articles liés à Innovation Management: Effective strategy and implementation

Innovation Management: Effective strategy and implementation - Couverture souple

Goffin, Keith; Mitchell, Rick

 
9781137373434: Innovation Management: Effective strategy and implementation
Couverture souple
ISBN 10 : 1137373431 ISBN 13 : 9781137373434
Editeur : Bloomsbury Academic, 2016

Synopsis

The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike.

This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject.

New to this Edition:
- Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management
- 86 international case studies that illustrate both the theory and practice of managing innovation
- Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world
- Reflective questions for students at the end of each chapter, with suggested answers on the companion website

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK.

Rick Mitchell is Visiting Professor of Innovation Management at Cranfield School of Management, UK, and RAE Visiting Professor of Innovation in the Engineering Department at Cambridge University, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Bloomsbury Academic
Date d'édition
2016
Langue
anglais
ISBN 10 
1137373431
ISBN 13 
9781137373434
Reliure
Broché
Numéro d'édition
3
Nombre de pages
448
Coordonnées du fabricant
non disponible
Personne responsable
non disponible