Competitive Dynamics in the Mobile Phone Industry - Couverture rigide

Giachetti, C.

Couverture rigide

ISBN 10 : 1137373695 ISBN 13 : 9781137373694

Editeur : Palgrave Pivot, 2013

Synopsis

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

A propos du livre

À propos de l?auteur

Dr Claudio Giachetti is Assistant Professor of Strategy at Ca' Foscari University of Venice (Italy), Department of Management. His research interests include competitive dynamics, corporate strategy, competitive analysis and product innovation. Claudio's research work has been published in various journals, including Strategic Management Journal, Strategic Organization, Journal of Operations Management, Technovation, and Business History, among others.

Détails de l'édition

• Éditeur: Palgrave Pivot
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1137373695
• ISBN 13: 9781137373694
• Reliure: Relié
• Nombre de pages: 157
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne