Articles liés à Competitive Dynamics in the Mobile Phone Industry

Competitive Dynamics in the Mobile Phone Industry - Couverture rigide

Giachetti, C.

 
9781137373694: Competitive Dynamics in the Mobile Phone Industry
Couverture rigide
ISBN 10 : 1137373695 ISBN 13 : 9781137373694
Editeur : Palgrave Pivot, 2013

Synopsis

This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dr Claudio Giachetti is Assistant Professor of Strategy at Ca' Foscari University of Venice (Italy), Department of Management. His research interests include competitive dynamics, corporate strategy, competitive analysis and product innovation. Claudio's research work has been published in various journals, including Strategic Management Journal, Strategic Organization, Journal of Operations Management, Technovation, and Business History, among others.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Pivot
Date d'édition
2013
Langue
anglais
ISBN 10 
1137373695
ISBN 13 
9781137373694
Reliure
Relié
Nombre de pages
157
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