Advanced Strategic Management: A Multi-Perspective Approach - Couverture souple

Couverture souple

ISBN 10 : 1137377941 ISBN 13 : 9781137377944

Editeur : Red Globe Press, 2015

Synopsis

This core textbook is concerned with the managerial decisions, processes and activities that allow the creation and implementation of a strategy.  Advanced Strategic Management adopts a multi-perspective approach to evaluate and challenge assumptions about what strategy is concerned with and thus strengthen students' understanding of strategic management.

This new third edition weaves together theoretical debate and practical insights to enrich the way in which strategy is both viewed and enacted. Written by leading experts, this is an engaging and challenging resource, perfect for undergraduate and postgraduate students taking strategy courses.

New to this Edition:
- Fully revised and updated content throughout
- A new detailed introduction and conclusion which link together the ideas and different perspectives throughout the book

A propos du livre

À propos des auteurs

Mark Jenkins is Professor of Business Strategy at Cranfield School of Management, UK.

Véronique Ambrosini is Professor of Strategic Management at Monash University, Australia.

Détails de l'édition

• Éditeur: Red Globe Press
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1137377941
• ISBN 13: 9781137377944
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 376
• Éditeur: Jenkins Mark, Ambrosini Véronique, Collier Nardine
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible