Managing Online Reputation: How to Protect Your Company on Social Media - Couverture souple

Pownall, Charlie

 
9781137382290: Managing Online Reputation: How to Protect Your Company on Social Media
Couverture souple
ISBN 10 : 1137382295 ISBN 13 : 9781137382290
Editeur : Palgrave Macmillan, 2015

Synopsis

Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.

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À propos de l'auteur

Charlie Pownall is a communications consultant and trainer with over twenty years' experience in Public Relations, Reputation Management and Social Media. Founder of online reputation consultancy CPC, he led public relations firm Burson-Marsteller's digital capabilities across Asia-Pacific and managed global communications for advertising and marketing group WPP. He started his career as a speechwriter and press officer at the European Commission. Charlie writes extensively on communications and reputation, and speaks regularly at conferences, business events and business schools across Asia and the Middle-East.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2015
Langue
anglais
ISBN 10 
1137382295
ISBN 13 
9781137382290
Reliure
Broché
Numéro d'édition
1
Nombre de pages
256
Coordonnées du fabricant
ProductSafety@springernature.com
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