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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results - Couverture rigide

Giannetto, D.

 
9781137410399: Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Couverture rigide
ISBN 10 : 1137410396 ISBN 13 : 9781137410399
Editeur : Palgrave Macmillan, 2015

Synopsis

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

David F. Giannetto helps organizations understand and utilize information to improve performance. He is Senior Vice-President of Professional Services and Marketing at Salient Management Company. Formerly CEO of The Telos Group and Practice Manager for J.H. Cohn, LLP, Giannetto has worked with clients such as FujiFilm, BlueCross BlueShield, American Express, JPMorgan, Coca Cola, Pepsi, Roche Pharmaceuticals, Scholastic books, and more. He is the author of The Performance Power Grid (Wiley, 2006), a writer for the Huffington Post and the AMA, and a former professor of organizational behavior in Rutgers University's Executive MBA program.

Learn more about becoming big, social, and mobile at: www.bigsocialmobile.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2015
Langue
anglais
ISBN 10 
1137410396
ISBN 13 
9781137410399
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

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