Start-Up is ideal for anyone looking to start a business - whether you are a student or a professional preparing to launch your own business or social enterprise. It covers the crucial business processes you need to consider when starting a new venture, and contains inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania. Drawing on the author's extensive practical experience, this book is a unique and invaluable guide to the world of start-ups.
Key features:
- Assumes no prior knowledge and covers essential finance skills.
- Firmly based in practice with detailed advice on carrying out market and industry research.
- Features an extensive range of international case studies and examples of start-ups.
This concise and lively book is the perfect resource for students and entrepreneurs alike.<
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Inge Hill is a Senior Lecturer in Strategy and Entrepreneurship at Birmingham City University, UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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