Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity - Couverture rigide

Parment, A.

Couverture rigide

ISBN 10 : 1137444290 ISBN 13 : 9781137444295

Editeur : Palgrave Macmillan, 2014

A propos du livre

Présentation de l'éditeur :

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts. This book explores how they come about, what defines them, and what it means to society, institutions, and companies. Parment analyses hundreds of interviews with individuals from across the world, several focus groups, and a survey study with 4,707 complete answers from summer 2013 (Germany, China, the U.S. and Sweden) to create a comprehensive analysis of what makes the generation of individuals born in the 1990s unique. This exciting new book is enlightening to employers, marketers, politicians, policy-makers, and other decision-makers looking to appeal to members of the 90s generation.

Biographie de l'auteur :

Anders Parment is Associate Professor at Stockholm Business School, Sweden, and a well-known speaker and advisor. He has helped hundreds of organizations understand and integrate emerging generational cohorts. Parment is an established author and has published more than 50 books and articles on a variety of marketing subjects.

À propos de cette édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2014
• ISBN 10: 1137444290
• ISBN 13: 9781137444295
• Reliure: Relié
• Nombre de pages: 185