Social Franchising - Couverture rigide

Couverture rigide

ISBN 10 : 1137455829 ISBN 13 : 9781137455826

Editeur : Palgrave Pivot, 2014

Synopsis

Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.

A propos du livre

À propos de l'auteur

Ilan Alon is Cornell Professor of International Business at Rollins College and a visiting scholar at Georgetown University, USA. A prolific author on global franchising, Dr. Alon's books include: Global Franchising Operations Management: Cases in International and Emerging Markets Operations (FT Press, 2012), Franchising Globally: Innovation, Learning and Imitation (Palgrave, 2010), Service Franchising: A Global Perspective (Springer, 2005), International Franchising in Industrialized Markets: Western and Northern Europe (CCH Inc., 2003), International Franchising in Industrialized Markets: North America, Pacific Rim and Other Developed Countries (CCH Inc., 2002), International Franchising in Emerging Markets: China, India, and Other Asian Countries (CCH Inc., 2001), International Franchising in Emerging Markets: Central and Eastern Europe and Latin America (CCH Inc., 2001), The Internationalization of US Franchising Systems (Garland Publishing, 1999).

Détails de l'édition

• Éditeur: Palgrave Pivot
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1137455829
• ISBN 13: 9781137455826
• Reliure: Relié
• Nombre de pages: 109
• Éditeur: Alon I.
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne