Redesigning Manufacturing: Reimagining the Business of Making in the UK - Couverture rigide

Beverland, M.; Nielsen, B.; Pryce, V.

 
9781137465214: Redesigning Manufacturing: Reimagining the Business of Making in the UK
Couverture rigide
ISBN 10 : 1137465212 ISBN 13 : 9781137465214
Editeur : Palgrave Macmillan, 2015

Synopsis

Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Michael Beverland is Professor of Brand Management at the University of Bath, UK. His research focuses on branding and design-driven innovation in manufacturing. Michael has published in a range of journals including the Journal of Consumer Research and the Journal of Product Innovation Management. He also published Building Brand Authenticity with Palgrave Macmillan in 2009.

Beverley Nielsen is Director of Corporate Affairs at Birmingham City University, UK, and Director of AGA Rangemaster, which manufactures and retails iconic brands including AGA, Rayburn and Rangemaster. She is the former Managing Director of Fired Earth and former Director of CBI West Midlands. Beverley is a Fellow at WMG, the University of Warwick, retaining an active involvement in various business boards.

Vicky Pryce is a leading economist and former Joint Head of the United Kingdom's Government Economic Service. She is the Senior Managing Director at the finance consultancy firm FTI Consulting, and was formerly Director General, Economics, at the Department for Business, Innovation and Skills. Vicky is a Fellow of the Society of Business Economists, a Visiting Fellow at Nuffield College, University of Oxford, and a Visiting Professor at Imperial College Business School, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2015
Langue
anglais
ISBN 10 
1137465212
ISBN 13 
9781137465214
Reliure
Relié
Nombre de pages
199
Coordonnées du fabricant
non disponible
Personne responsable
Koch-Chemie GmbH
https://www.koch-chemie.com

Einsteinstr. 42
Unna
59423
Allemagne

Autres éditions populaires du même titre

9781349499458: Redesigning Manufacturing: Reimagining the Business of Making in the Uk

Edition présentée

ISBN 10 :  1349499455 ISBN 13 :  9781349499458
Editeur : Palgrave Macmillan, 2015
Couverture souple