Winning Minds: Secrets from the Language of Leadership - Couverture souple

Lancaster, Simon

 
9781137465924: Winning Minds: Secrets from the Language of Leadership
Couverture souple
ISBN 10 : 1137465921 ISBN 13 : 9781137465924
Editeur : Palgrave Macmillan, 2015

Synopsis

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

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À propos de l?auteur

Simon Lancaster is one of the world's top speechwriters. He first became a speechwriter in the late 1990s, working for members of Tony Blair's Cabinet. Today, he writes speeches for the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels. Simon is a visiting lecturer at Henley Business School, Cass Business School and Cambridge University. He writes regular columns for Total Politics and The Guardian, as well as providing expert commentary for the BBC and Sky News. His award-winning workshops in the 'Language of Leadership' have been run to great acclaim across the world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2015
Langue
anglais
ISBN 10 
1137465921
ISBN 13 
9781137465924
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Allemagne

Autres éditions populaires du même titre

9781349580699: Winning Minds: Secrets From the Language of Leadership

Edition présentée

ISBN 10 :  1349580694 ISBN 13 :  9781349580699
Editeur : Palgrave Macmillan, 2017
Couverture souple