Advertising and Consumer Society: A Critical Introduction - Couverture souple

Holm, Nicholas

 
9781137471741: Advertising and Consumer Society: A Critical Introduction
Couverture souple
ISBN 10 : 1137471743 ISBN 13 : 9781137471741
Editeur : Red Globe Press, 2016

Synopsis

This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising. 

Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Nick Holm is Lecturer of Media Studies at Massey University, New Zealand.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Red Globe Press
Date d'édition
2016
Langue
anglais
ISBN 10 
1137471743
ISBN 13 
9781137471741
Reliure
Broché
Numéro d'édition
1
Nombre de pages
232
Coordonnées du fabricant
non disponible
Personne responsable
non disponible