The Global Business Environment: Challenges and Responsibilities - Couverture souple

Morrison, Janet

Couverture souple

ISBN 10 : 1137483741 ISBN 13 : 9781137483744

Editeur : Red Globe Press, 2016

Synopsis

The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in approach the book encourages students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. Thoroughly updated with topical discussion of both SMEs and large MNCs, a core principle remains the book's application to business. Enhanced by Janet Morrison's characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to support skills development, critical thinking and academic engagement.

Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, the book is also be suitable for International Business modules that aim to offer an introduction to the issues of global economics, in the context of other environments.

New to this Edition:
- Revised structure, framing different business environments before exploring the dynamics of competition, to better align with module outlines
- All new case study type specifically exploring the changing business environment
- Increased emphasis on SMEs and born-global organizations

A propos du livre

À propos de l'auteur

Janet Morrison was a Senior Lecturer at Sunderland Business School, UK.

Détails de l'édition

• Éditeur: Red Globe Press
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1137483741
• ISBN 13: 9781137483744
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 486
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible